5 Tips for Making the Most Out of Holiday Advertising

Holiday Advertising Strategies

The holiday season is the most profitable time of year for nearly all business across the board. By some estimates, holiday sales can represent nearly 30% of a business’ annual revenue. With that much business at stake, you need to make the most out of your holiday advertising campaign.

Holiday Advertising Strategies

Google Product Experts Meetup 2018, Dublin, Ireland

Google Product Experts Meetup 2018

This year’s Google Top Contributor Summit (now it’s called Google Products Experts Meetup) for AdWords (now Google Ads) was held in Google’s EU Headquarters at Dublin, Ireland. I came back to Delhi the day before yesterday. Thought of writing a brief blog about it. So here I am…

Google Product Experts Meetup 2018

Facebook Ad Spy Tools: See Your Competitors’ Facebook Ads Free

Facebook Ads Spy Tools

Spying isn’t bad at all when it comes to marketing. The more information you have on your competitors’ strategies the better prepared you can be with your own campaigns.  Today, I am going to talk about two free Facebook ads spy tools which you can use to see your competitors’ ad copies without paying a… Read more »

Facebook Ads Spy Tools

11 Easy Ways To Improve AdWords CTR (Click Through Rate) Right Away

The Click Through Rate (CTR) of an AdWords ad is one of the most significant metrics that every advertiser should be working with. It’s completely fine if it’s not your KPI (Key Performance Indicator). However, it’s definitely one metric that lets you know whether your campaign optimization strategies are healthy enough and are headed in… Read more »

Why do some of the Google search results do not have any ads?

Ever wondered as to why do some Google search results have no ads? Here’s the answer: Google aims to show the right ads to the right user(s) at the right time. And to be consistent with this philosophy, which is related more to the relevance of Google’s result pages to the users’ queries, Google may sometimes… Read more »