The Click Through Rate (CTR) of an AdWords ad is one of the most significant metrics that every advertiser should be working with. It’s completely fine if it’s not your KPI (Key Performance Indicator). However, it’s definitely one metric that lets you know whether your campaign optimization strategies are healthy enough and are headed in… Read more »
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Ever wondered as to why do some Google search results have no ads? Here’s the answer: Google aims to show the right ads to the right user(s) at the right time. And to be consistent with this philosophy, which is related more to the relevance of Google’s result pages to the users’ queries, Google may sometimes… Read more »
You must already have read that quality score is one of the most significant metrics of your Google Ads account. The higher your quality score is, the lesser you pay for a click with Google Ads. There’s a common understanding about quality score that till it is improved, the cost will always be higher…. Read more »
You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can improve your search ads’ performance over a period by adding remarketing audiences to your regular search network campaigns even without making it an RLSA campaign? Adding Audiences to your existing search ads’ targeting allows you to customise… Read more »
If you are stuck at setting up Google AdWords Dynamic Remarketing scripts in your Shopify store, this simple guide will help you do it easily. Without much ado, let me take you straight to the process… Step 1: Add a new Snippet for AdWords Dynamic Remarketing Step 2: Call the Snippet you created in the… Read more »
Question: Some of the campaigns are getting leads at well below the Target CPA bids. Should I lower my Target CPA bids? Also, I have other accounts that are also doing well as far as Target CPA, but they are underspending my budget by hundreds. What do I do to get more leads and spend… Read more »
PPC Research is a crucial step to the advertising success of any business online. Whether it’s for your very own or your clients’ business, knowing your competitors’ strategies is very crucial. If you are able to know how the competitors in the given industry are doing and what are the things making them succeed, you… Read more »
Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the video from Hal Varian taken from the Official Google Small Business YouTube channel and I have transcribed it for the people who want to read than… Read more »