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Spying isn’t bad at all when it comes to marketing. The more information you have on your competitors’ strategies the better prepared you can be with your own campaigns. Today, I am going to talk about two free Facebook ads spy tools which you can use to see your competitors’ ad copies without paying a… Read more »
Are you a busy startup owner who’s looking to market your service on the internet using SEO? I think you’re definitely on the right track. After all, with all the benefits that come with SEO, you are bound to achieve a good level of success if you manage to rank your pages for the right… Read more »
The Click Through Rate (CTR) of an AdWords ad is one of the most significant metrics that every advertiser should be working with. It’s completely fine if it’s not your KPI (Key Performance Indicator). However, it’s definitely one metric that lets you know whether your campaign optimization strategies are healthy enough and are headed in… Read more »
Ever wondered as to why do some Google search results have no ads? Here’s the answer: Google aims to show the right ads to the right user(s) at the right time. And to be consistent with this philosophy, which is related more to the relevance of Google’s result pages to the users’ queries, Google may sometimes… Read more »
You must already have read that quality score is one of the most significant metrics of your Google Ads account. The higher your quality score is, the lesser you pay for a click with Google Ads. There’s a common understanding about quality score that till it is improved, the cost will always be higher…. Read more »
You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can improve your search ads’ performance over a period by adding remarketing audiences to your regular search network campaigns even without making it an RLSA campaign? Adding Audiences to your existing search ads’ targeting allows you to customise… Read more »