PPC for Branding, Re-branding, or Awareness Campaigns

Pay Per Click (PPC) advertising is not meant only for chasing conversions, CPAs, and strict ROIs. It can do much more in today’s online world. More precisely, if you are a new-to-market brand, a brand launching new products, a brand promoting new store locations, an entry into the new market, or if you are eyeing increase in market share through a comprehensive brand awareness campaign, PPC is the answer.

PPC for Branding campaigns. What can you expect?

  1. Cross-channel, cross-platform branding campaigns
  2. Google Ads – Display, Video, Discovery, Search, and all other campaigns types.
  3. Facebook, Instagram, and Facebook Content Network
  4. Advertising campaigns across LinkedIn, Bing, Quora, Twitter, SnapChat, Reddit, Outbrain, Columbia, Yahoo Gemini, and demand side platforms.

How you can measure the performance?

There are three easy metrics that I will set up for you to track. They are  –

Impressions –  It means the number of times an ad is served. Be aware that every one of your ads impression attracts new eyeballs – the potential customers. In simple terms, the more impressions your ads have, the more awareness you create.

Clicks – Clicks are not meant for sales and conversions only. For a branding campaign, a click means a visitor to the landing page. Every informed visitor on your website is an asset for referral or word of mouth marketing.

Return vs New Visits – When it is about leads or conversions, a returning visitor may prove to be more meaningful. But for a branding campaign, the newer is the better. Every new visitor means your brand is getting its presence spread.

How much do I charge? My charges for setting up and maintaining PPC Campaigns depends on your total monthly PPC spends.

For a monthly advertising budget lesser than 10 Lakh or $12,000

  • Rs 50,000 + GST or $800 per month

For a monthly advertising budget between above Rs 10 Lakh or $12K

  • 6% of the monthly advertising budget + GST

For a monthly advertising budget above Rs 30 Lakh or $35K

  • A fixed monthly fee. Request for a quote.

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Do you know?

  • There are only 90 Premier Partners for Google Ads in entire India, and Ratan Jha, Inc. is one of them.
  • Ratan Jha is one of 21 official Google Ads Gold Level Product Experts in entire English speaking world.
Google Ads Gold Product Expert
Thought Leadership


A full-stack Digital Marketing Strategist with over a decade of experience, Ratan Jha has helped brands of every size scale up to the next levels.

Why work with random campaigns when you can have winning strategies in place? He can help you make your marketing efforts more rewarding with noticeable improvements in your KPIs… read more


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