It costs much lesser to bring in repeat sales from an existing customer than a new sale from a new user. Remarketing fits precisely in this context. If used wisely, remarketing campaigns can be the highest revenue drivers for your brand. Not just for existing customers, but for new acquisitions as well. I am sure… Read more »
Get the handpicked blog posts delivered to your inbox every week.
Sign Up For Our Newsletter to Stay Updated With New Guides and Weekly Strategies.
Are you planning to start a blog? Great! But as you start thinking about what topics should you write on, or more precisely deciding the niche of the blog, your mind gets overwhelmed with hundreds of ideas leaving you confused? You are not alone. I understand your struggle and can relate to it very specifically. … Read more »
If you are wondering how to start a blog and how to make money out of it, let me tell you a short story. — Life is really awesome in the mountains, isn’t it? You get to breathe fresh air away from polluted cities. It’s so fresh, so green, and so quiet all around. Every… Read more »
Even if you don’t personally use it, you must already be aware that SnapChat has emerged to be a promising social media phenomenon over the years. It’s not just about millennials, as the platform has grown globally and have spread its footprints, it has attracted the interests of marketers as well. The platform is definitely… Read more »
In general, what’s common about LinkedIn is that it’s a social media platform which helps you build professional portfolio and networks. It helps employers and recruiters reach out to the right candidates. And yes, for job seekers as well, it proves to be a platform to be on. From new college graduates to professionally experienced… Read more »
Impression Share (IS) gives you a key insight into how your ads are doing in terms of your ads’ overall exposure. It answers the question – Are my ads showing up for the potential searches based on my current targeting and budget? To be precise, the question it answers is – What percentage of the… Read more »
It’s not news to anyone that Facebook is the most popular social media platform out there. That means you’ve really got to do well when it comes to your Facebook advertising. Facebook ads have a lot of power since nearly 1.5 billion people visit the site every single day. That’s a lot of people who could be seeing… Read more »
Are you thinking about hiring a PPC consultant? If you are, you’re not alone. Plenty of businesses are using PPC consultants to convert leads online every day. But before you shell out the cash to hire one, you’ll need to know the benefits. Because you’ll have to spend money on the campaign itself, knowing why you need… Read more »
Google ads reach 90% of internet users worldwide. Yes, you read that right. Isn’t that a commendable percentage? It shows the opportunity you have got as a business to market your products and services to your potential customers. But this fact is no more a secret. Every intelligent marketer knows it, as you do of course. It… Read more »
Setting up an advertising campaign is not an inexpensive venture. Whether you’re creating a holiday campaign or launching a new product, it makes sense that you’d want your ad campaigns to bring in sales. Google Ads are a great marketing medium. Nearly every person who uses the internet uses Google, so the ad reach is incredible. Google Ads… Read more »