I had been wondering for a few weeks as to why don’t Facebook show the ‘too much text’ warning on ads. There have been at least 5 ads from different client accounts which I suspected to have texts in more than 20% of the ads’ entire areas. The ads are already performing fine so I… Read more »
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Google Ads’ Search Term Report is definitely one of the most visited reports by advertisers. It tells you as to what search terms actually triggered your ads. What if Google limits that? Yes, that’ true. Google says that search terms report will list searches only with a significant number of searches. It means if a… Read more »
View Through Conversions (VTC), you have known it. Now, Google is coming up with Engaged View Conversions (EVC) that will measure and attribute conversions from the direct response TrueView skippable videos ads on YouTube and Google’s Display Network. Somebody watched your TrueView for Action video ad for 10 seconds before skipping it and then converted… Read more »
It costs much lesser to bring in repeat sales from an existing customer than a new sale from a new user. Remarketing fits precisely in this context. If used wisely, remarketing campaigns can be the highest revenue drivers for your brand. Not just for existing customers, but for new acquisitions as well. I am sure… Read more »
Are you planning to start a blog? Great! But as you start thinking about what topics should you write on, or more precisely deciding the niche of the blog, your mind gets overwhelmed with hundreds of ideas leaving you confused? You are not alone. I understand your struggle and can relate to it very specifically. … Read more »
If you are wondering how to start a blog and how to make money out of it, let me tell you a short story. — Life is really awesome in the mountains, isn’t it? You get to breathe fresh air away from polluted cities. It’s so fresh, so green, and so quiet all around. Every… Read more »
Even if you don’t personally use it, you must already be aware that SnapChat has emerged to be a promising social media phenomenon over the years. It’s not just about millennials, as the platform has grown globally and have spread its footprints, it has attracted the interests of marketers as well. The platform is definitely… Read more »
In general, what’s common about LinkedIn is that it’s a social media platform which helps you build professional portfolio and networks. It helps employers and recruiters reach out to the right candidates. And yes, for job seekers as well, it proves to be a platform to be on. From new college graduates to professionally experienced… Read more »
Impression Share (IS) gives you a key insight into how your ads are doing in terms of your ads’ overall exposure. It answers the question – Are my ads showing up for the potential searches based on my current targeting and budget? To be precise, the question it answers is – What percentage of the… Read more »