It’s not news to anyone that Facebook is the most popular social media platform out there. That means you’ve really got to do well when it comes to your Facebook advertising.
Facebook ads have a lot of power since nearly 1.5 billion people visit the site every single day. That’s a lot of people who could be seeing your ads.
To get the traffic you want, though, you’ve got to use those ads the right way.
Want to get started on the right foot? Here are some Facebook ads help. These five potential trends for 2020 are must-knows if you want to be successful.
1. Potential for Perks
Facebook’s got some competition. They’re one of the big boys in digital marketing, there’s no doubt about it, but there are other sites that want to knock it out of the high seat.
This competition could mean two things. First, you might see some new perks offered to users of Facebook ads. Or, you might find that there really are better options out there.
Do your research to make sure your advertising dollars are being spent correctly.
2. Costs Might Go Up
Due to the recent hack that Facebook experienced, your price to place ads there may go up. This doesn’t mean you should steer clear of the site, though.
Facebook is still a huge traffic generator, so just plan accordingly. You may need to dedicate more of your budget to your Facebook ads. With the amount of success that could bring, it might be worth it, though, if prices do go up.
3. Video Will Be Big
Video ads were highly successful in 2019, and they’ll likely continue seeing success this year. Don’t stick to using only non-video ads.
Viewers don’t really like ads interrupting their feed, though. So make your ads are more like natural videos, not like your entire focus is for them to buy your product.
4. You’ll Need More Variety
People who spend a lot of time on Facebook have likely seen the same ad a few times. You’ve got to limit this if you want to keep viewers interested.
Ads come to Facebook users from all over and they’re getting tired of it. Strategize by limiting how many times you show a single customer the same ad. Otherwise, they’ll just stop caring.
5. The IoT Will Help
The Internet of Things generates a ridiculous amount of data. This can help you understand your viewers better. Use the information you receive to better cater to your potential customers.
Use This Facebook Ads Help
Facebook ads help bring traffic to your site or attention to your product, there’s no doubt about it. But in 2020, some things are likely to change.
Keep these things in mind as you create your Facebook ad campaigns. As long as you stay up with the trends, you’ll likely see success despite any change that comes.
Ever wondered if you should test different types of Facebook ads? Click here to learn why you should.