UTM Builder – Manual Tagging URL Builder for Google Analytics

If you are wondering how to create UTM codes for Google Analytics, this page will definitely help you.

What are UTM Tags?

UTM stands for Urchin Tracking Module. Urchin Software Corporation was an independent technology company until it was acquired by Google in the year 2005. The tracking software developed by this team led the foundation for Google Analytics. In simple terms, UTM helps you send traffic Source, Medium, Campaign etc. data manually to Google Analytics. It’s a way of doing the Manual Tagging in Google Ads campaigns. However, you can use it with other advertising platforms as well.

The following form will help you generate custom campaign parameters for your URL.


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