No more an underdog, ask Microsoft and they will tell you Bing is bigger than you think.
A recent study by ComScore validates it to a greater extent.
- Bing now has 34% of the desktop search engine market share worldwide
- There are 5.5 billion monthly searches conducted on the Bing Network
- 116 million unique searchers use the Bing Network
So, when it comes to advertising on search, you shouldn’t avoid considering Bing Ads. You would be happy to know that if you choose to advertise with Bing Ads, your ads are actually reaching out to users across three search engines – Bing, Yahoo, and AOL.
Isn’t that exciting?
Let’s not get into the comparison with the obvious – Google. As a brand, you should be concerned with the potential reach you would get, not with the fight of supremacy between two big brands. Running ads with Bing allows you to address additional touch-points where your customers may be hopping around. So, it wise to include Bing when you think search advertising.
Being a powerful search engine in its own domain, this search engine has achieved a phenomenal number of users on a monthly basis. Capturing 31% of the search market in the USA is not a child’s play.
Bing is a powerful marketing channel that you must not miss out on.
Advertisers on Bing have numerous benefits due to lesser competition which leads to better ad positions and cheaper costs per click. Apart from that, Ads on Bing are more likely to be in better positions with a higher CTR.
If you need a Bing Ads Expert who can help set up and manage rewarding campaigns on Bing and its search partner websites, we are here to help. Contact us today and request a free quote.
