Quora, no doubt, is one of the most understated online marketing platforms today.
Don’t take it as another question and answer website. Shift your perspective to think about it like a platform where people come seeking solutions to their problems. The real problems that need real solutions.
It changes everything about how it is thought of, doesn’t it?
Now, you will visualize Quora as a destination where people come looking for exactly what you offer, but with a twist.
Let’s say – you sell laptops. Here you won’t find many people who are asking where to buy or why exactly to buy so that you can tap them directly with your offers. You will find people here who need help narrowing down the top 10 or top 5 or top 2 of the choices they have made. They need good reasoning to make their final selection.
If you jump in the conversation to help them, the impact is far fetched.
Even if the person asking the question did not convert on your ideas and reasonings, your explanation stays there forever for people with similar questions to land and get help from. That’s the beauty of Quora.
However, you can’t be posting your answers to every question, can you? That’s the challenge. But, there’s a solution.
Quora’s advertising platform!
Yes, it takes the pain away and lets you target all such users more efficiently. Not just that, it lets you promote your answers so that they can reach even to the threads where you have not posted direct answers.
Quora has a large engaged user base with a worldwide audience of more than 300 million unique visitors monthly. Thus, it’s definitely one of the key touch-points your brand should be available at.
Quora offers a variety of targeting options that allow your ad to be targeted to the right user at the right time with the right message.
Users on Quora demonstrate high intent on the content they browse and consume. The profiles created on Quora are based on their real identities in general. It lets your brand reach potential customers in a better way.
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