If you are looking to reach the decision-makers directly, there’s hardly a platform that can match the targeting options available with LinkedIn. And, not just that, LinkedIn Ads is a great platform for lead generation as well as to create brand awareness and influence consideration.
If you have been thinking that it’s not the right advertising platform for specific business types – say eCommerce, you should think it twice before reaching that conclusion. LinkedIn supports multiple types of ad creatives and campaign types which can further be aligned with the right campaign to reach any business goal.
Take a moment and think, are the people using LinkedIn from a different planet? Do they have specific human traits which we don’t have? No. they are the same people consuming a different type of content than what is available with Google Search, Display, Facebook, Instagram etc.
Okay, if the people are the same using LinkedIn, why can’t they be targeted precisely? It’s time to rethink.