Do you know that Instagram is more engaging than Facebook in terms of business posts? Not just that, Instagram Ads has the potential to bring in conversions both for sales and services related goals. Yes, that’s right.
Instagram Ads are run through Facebook Ads platform only and Facebook Ads serves to Instagram as well by default. But, if you have dedicated campaigns for Instagram fine-tuned to target specific audience segments, it can perform better alone than combined.
Yes, it’s not just the ad creative formats and dimension that’s specific to Instagram, there are targeting setups which work better on Instagram. Have you been using them?