Google recently announced the introduction of Gemini models to Performance Max campaigns. The newly added features will allow generating AI-powered text and image assets for the campaign. It’s definitely going to be helpful for advertisers using performance max campaigns.
Note that Performance Max campaigns run ads across Google’s all inventory types across networks like – Search, Display, Video, Gmail, Discover etc.
One of the most common challenges that Google Ads advertisers faced was creative creation. With these recently introduced tools, it is going to much easier to work with creatives in Performance Max campaigns.
