If you talk about advertising online, there’s no better place or platform than Google Ads. Yes, I know, you will ask – why?
Let me take your question, Google Ads allows you to show your ads on a search engine that is the world’s largest undoubtedly based on its reach. About 90% of the world’s population uses Google as a search engine to search for things of their interests.
Google Ads is a platform that allows you to present your business to people who are searching for what you offer exactly.
Can there be a better thing?
Mr X needs to build a website, and you are a web developer. This kind of match is done by Google ads. It facilitates you to show your ads to people who need their websites designed and developed.
In short, you are selling something, Google ads can connect with you people who need exactly the things you are selling.
Let’s take on it from a different angle. Google is one of the most profitable companies on earth. And the majority of its revenue comes from its advertising solutions, including Google Ads.
Now if Google makes so much money from their advertising products, it means advertisers are buying. And if advertisers are buying it means doing so is profitable for them as well. Else, they won’t come back to advertise with Google again.
So yes, Google Ads does work, and it’s profitable for businesses around the world.
That said, is Google Ads profitable for small businesses?
The answer to this question can be both Yes and No based on how they use it.
If you know what you’re doing, then Yes, Google Ads will be profitable for your business. On the other hand, if you don’t have any clue about it and you are only randomly creating campaigns, your ads campaign will most probably result in a loss.
Google Ads is a great platform that can be used to earn profits, but like every other great tool, it has to be used the right way.
There’s a learning curve associated with Google Ads. But once you get a hang of it, there’s no stopping the profits you can make from it.
But yes, I have seen people complaining about Google Ads saying it does not work. In most cases, these are the people who set up a few random campaigns placed higher bids and budgets and expected that campaigns would turn up rockstars. It does not work that way
If I can’t understand a system and nor am I willing to invest time learning it, it would naturally not work for me. That does not mean the very system is bad or flawed or does not work for others who know it.
Don’t worry, there are people, the google ads consultants who can help you plan for your growth and help you sell what you offer.