It’s not news to anyone that Facebook is the most popular social media platform out there. That means you’ve really got to do well when it comes to your Facebook advertising. Facebook ads have a lot of power since nearly 1.5 billion people visit the site every single day. That’s a lot of people who could be seeing… Read more »
Looking to grow your customer base and increase business during the holiday season? Good idea! This year, American’s are expected to spend nearly $721 billion (yes, billion) on holiday shopping. And, there’s a similar trend all across. What does that mean for you and your company? Well, it means that people are willing to shell out money… Read more »
As independent business owners and digital marketers, we are living in a time when even small businesses have unparalleled power at the fingertips. If you know how to use the tools at your disposal, that is. Digital marketing is expected to rise by 17.1% in 2019, to a total of $327.28 billion. With so much money… Read more »
It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run. Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted… Read more »
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