A little background… It was June 2020 when Apple announced iOS 14 App Tracking Transparency (ATT) framework. Created a lot of buzzes online, specifically, Facebook was upset and very clearly
I had been wondering for a few weeks as to why don’t Facebook show the ‘too much text’ warning on ads. There have been at least 5 ads from different
It’s not news to anyone that Facebook is the most popular social media platform out there. That means you’ve really got to do well when it comes to your Facebook
Looking to grow your customer base and increase business during the holiday season? Good idea! This year, American’s are expected to spend nearly $721 billion (yes, billion) on holiday shopping. And, there’s
As independent business owners and digital marketers, we are living in a time when even small businesses have unparalleled power at the fingertips. If you know how to use the
It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run. Audience targeting relies on grouping potential consumers by criteria like age, geographic
Spying isn’t bad at all when it comes to marketing. The more information you have on your competitors’ strategies the better prepared you can be with your own campaigns. Today,
