What is this tool for?

It helps you find repeating phrases in your Google Ads search terms—called n-grams. These show user patterns you can’t see in the default search terms report.

What are N-Grams and why do they matter in Google Ads?

An n-gram is a sequence of words: “Buy” = unigram “Buy shoes” = bigram “Buy shoes online” = trigram In Google Ads, spotting frequent n-grams can reveal: What users actually search for Irrelevant phrases you should block Keyword gaps you’re missing It’s like zooming out and seeing the forest, not just trees.

Why should I remove stopwords?

Words like in , the , to add noise. Removing them gives cleaner, more useful patterns. But if you're analyzing full phrases, keep them.

What does the chart show?

A bar graph of your top 10 most frequent n-grams . Instant visual snapshot of what's dominant in your search terms.

Can I export the data?

Yes. You can export your results: As a CSV for Excel or Sheets As a PDF report to share or archive

How do I use this in my campaigns?

Use it to: Discover negative keywords Expand high-intent keyword ideas Clean and organize your audit files Spot recurring patterns that waste budget

Is my data stored anywhere?

No. Everything runs in your browser. Nothing is saved or tracked.

Google Ads nGram for Search Terms Report

Google Ads N-Gram Analyzer

N-Gram Size:

Remove Stopwords

How to Use the Google Ads N-Gram Analyzer

This tool is built to help you uncover patterns hiding in your search terms report. No signups. No fancy dashboards. Just insights.

Step 1: Paste Your Search Terms

Copy the raw search terms from your Google Ads report.
One line = one search term.
No headers. No summaries. Just plain text.

✅ Tip: Go to your Search Terms report → Download → Copy from Excel or Sheet → Paste here.

Step 2: Choose N-Gram Size

Use the dropdown to select:

1 for Single words (Unigrams)
2 for Two-word phrases (Bigrams)
3 for Three-word phrases (Trigrams)

These help you spot high-frequency words or phrases you may want to add as keywords or exclude as negatives.

(Optional) Remove Stopwords

Enable this to remove filler words like “in”, “the”, “for”, etc.
Useful when you want cleaner data.

Step 3: Click “Analyze”

Hit the Analyze button.
You’ll instantly get:

A sortable table of all found n-grams
Their repetition count
A visual chart of the Top 10 phrases
Tooltips showing which exact search terms matched a phrase

Step 4: Export (If Needed)

Once results show up, you can:

Download the table as CSV
Download the chart + table as a PDF

Use this to:

Discover hidden keyword themes
Build better negative keyword lists
Find high-intent modifiers that keep showing up

What is this tool for?
It helps you find repeating phrases in your Google Ads search terms—called n-grams. These show user patterns you can’t see in the default search terms report.
What are N-Grams and why do they matter in Google Ads?
An n-gram is a sequence of words:
- “Buy” = unigram
- “Buy shoes” = bigram
- “Buy shoes online” = trigram
In Google Ads, spotting frequent n-grams can reveal:
- What users actually search for
- Irrelevant phrases you should block
- Keyword gaps you’re missing
It’s like zooming out and seeing the forest, not just trees.
Why should I remove stopwords?
Words like in, the, to add noise. Removing them gives cleaner, more useful patterns.
But if you're analyzing full phrases, keep them.
What does the chart show?
A bar graph of your top 10 most frequent n-grams.
Instant visual snapshot of what's dominant in your search terms.
Can I export the data?
Yes. You can export your results:
- As a CSV for Excel or Sheets
- As a PDF report to share or archive
How do I use this in my campaigns?
Use it to:
- Discover negative keywords
- Expand high-intent keyword ideas
- Clean and organize your audit files
- Spot recurring patterns that waste budget
Is my data stored anywhere?
No. Everything runs in your browser. Nothing is saved or tracked.