Facebook Ad Spy Tools: See Your Competitors’ Facebook Ads Free

Facebook Ads Spy Tools

Spying isn’t bad at all when it comes to marketing. The more information you have on your competitors’ strategies the better prepared you can be with your own campaigns. 

Today, I am going to talk about two free Facebook ads spy tools which you can use to see your competitors’ ad copies without paying a penny. Using these tools you will have answers to the following questions which you have been after:

  • How are your competitors writing ads?
  • What are their ad copies like?
  • What kind of images are they using with the ads?
  • What CTA buttons (Call To Action) are they using with their Facebook ads?
  • How often do they change their ads?
  • What formats of the ads are they running currently?

Now, without much ado, let’s get straight to the tools.

Facebook Info & Ads Tool

It’s an official tool from Facebook and it is available to every user around the globe. The best part is that you do not need to be spending with ads of any kind to be able to use this Facebook Ads spy tool.

How to use Facebook Info & Ads Tool?

  • Visit the page that you want to spy/check ads for. 
  • Find the option ‘Info and Ads’ in the left navigation panel. You just need to scroll the page a bit if the page has several options in the left sidebar. 
  • Click the link – ‘Info and Ads’ to open
  • Select the country the from the drop-down if it applies.
  • That’s all! Now, all the current ads for the page are before you.

Why did Facebook launch this free tool?

According to Facebook, it’s an effort to have more transparency for users. Linking it to Facebook-Cambridge Analytica data scandal? I believe the same.

Anyway, this is what Facebook says officially about this tool:

  • Facebook is showing you ads this Page is currently running on Facebook, Instagram and Facebook Company Products to provide more transparency into advertising
  • You’ll be able to see ads here that you may not see in your News Feed if you aren’t part of the advertiser’s intended audience
  • Offers, special pricing and other details may not apply to you.

Facebook Ad Examples by Adespresso

AdEspresso – owned by Hootsuite – is an advertising campaign management service company to be precise. They were exclusive to Facebook and Instagram and now have started offering services for Google Ads as well. 

Ad Examples tool by AdEspresso lets you see the ads of your competitors free of cost. You do need to be a registered member of the site to use this tool. 

Do not expect this Facebook spy tool to be updated in the real-time, the data and the ads that you get to see is not very old though. 

How to use Ads Examples tool?

  • Visit https://adespresso.com/ads-examples/
  • Enter the name of the page you would like to see the ads for
  • Choose options like – Ad Placements, Industry, Objectives, and Attributes based on your requirements. 
  • Hit the ‘Find ads now’ button
  • You will be presented with the results of the ad based on your search criteria
  • Now, click a particular ad to check more details about it

Do you use any other free tool for spying your competitors’ Facebook ads? Why not share it with the reason in the comment section below?

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About the author

6 thoughts on “Facebook Ad Spy Tools: See Your Competitors’ Facebook Ads Free”

  1. Hi Ratan,

    We’re AdSpy.com, the social media ad intelligence tool with the largest searchable database of Facebook and Instagram ads in the market as of the moment with 47+ million ads across 183 countries from more than 9 million advertisers and continue to grow.

    We have recently discovered your blog about Facebook ad spy tools and we would like to know whether you would be open to featuring our social media ad intelligence platform to let your viewers know what AdSpy can do for brands, entrepreneurs, startup founders, social media and marketing executives in terms of competitive research and intelligence, social listening, reputation management, getting feedback from customers, among others. With AdSpy, you can search by ad text, URL, landing page URLs, comments, affiliate networks or filter by age, gender, daily & total likes plus more.

    The AdSpy Team

  2. Hi Ratan,

    This is Senichi from AdSova, We are a Fb Ads Spy tool with a database of more then 500K+ Ads!

    We’d like to invite you to try out AdSova and let your users know about it :)


  3. Great article! If you want not only spy on competitors’ ads but also target their audience LeadEnforce.com can be useful for you. On this site, you’ll get a custom list made up your Facebook competitors’. Then you can easily use it as the audience for running Facebook ads.

  4. Hi Ratan,

    This is Baptiste from Dropispy. We are a facebook ads spy tool with a database of millions of ads!

    Could you add Dropispy to the list ?

    Thank you so much

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