If you run Google Ads campaigns for yourself or for your clients, you would agree that auditing the campaigns from time to time is very important. It helps you uncover
With the planned sunset of Google’s Expanded Text Ads format on June 30, 2022, Responsive Search Ads (RSA) are now the default text ad format for Google Ads Search Network
While creating advertising strategies with Google Ads for eCommerce, the Dynamic Search Ads campaign often get ignored. Perhaps, the reason is that there’s a myth associated with this campaign type
There’s a belief or say the fear that you need a bigger budget to succeed with Google Ads. You can’t complete with the likes of Amazon with Google Ads. Is
Setting up random campaigns and expecting them to work is definitely not the right Google Ads strategy for any business. And, for eCommerce, it can be devastating. But wait! There
Google Ads’ Search Term Report is definitely one of the most visited reports by advertisers. It tells you as to what search terms actually triggered your ads. What if Google
View Through Conversions (VTC), you have known it. Now, Google is coming up with Engaged View Conversions (EVC) that will measure and attribute conversions from the direct response TrueView skippable
Google Ads Account got cancelled due to no spend? Here’s what you need to know. If your Google Ads account has not been spending anything for the last 15 months,
Remarketing like a pro! It’s not very difficult anyone can do it easily. It costs much lesser to bring in repeat sales from an existing customer than a new sale
Impression Share (IS) gives you a key insight into how your ads are doing in terms of your ads’ overall exposure. It answers the question – Are my ads showing
Are you thinking about hiring a PPC consultant? If you are, you’re not alone. Plenty of businesses are using PPC consultants to convert leads online every day. But before you shell out
Google ads reach 90% of internet users worldwide. Yes, you read that right. Isn’t that a commendable percentage? It shows the opportunity you have got as a business to market your products
A full-stack Digital Marketing Strategist with over a decade of experience, Ratan Jha has helped brands of every size scale up to the next levels.
Why work with random campaigns when you can have winning strategies in place? He can help you make your marketing efforts more rewarding with noticeable improvements in your KPIs… read more