Google Ads’ Search Term Report is definitely one of the most visited reports by advertisers. It tells you as to what search terms actually triggered your ads. What if Google
View Through Conversions (VTC), you have known it. Now, Google is coming up with Engaged View Conversions (EVC) that will measure and attribute conversions from the direct response TrueView skippable
Google Ads Account got cancelled due to no spend? Here’s what you need to know. If your Google Ads account has not been spending anything for the last 15 months,
It costs much lesser to bring in repeat sales from an existing customer than a new sale from a new user. Remarketing fits precisely in this context. If used wisely,
Impression Share (IS) gives you a key insight into how your ads are doing in terms of your ads’ overall exposure. It answers the question – Are my ads showing
Are you thinking about hiring a PPC consultant? If you are, you’re not alone. Plenty of businesses are using PPC consultants to convert leads online every day. But before you shell out
Google ads reach 90% of internet users worldwide. Yes, you read that right. Isn’t that a commendable percentage? It shows the opportunity you have got as a business to market your products
Setting up an advertising campaign is not an inexpensive venture. Whether you’re creating a holiday campaign or launching a new product, it makes sense that you’d want your ad campaigns to bring in
Looking to grow your customer base and increase business during the holiday season? Good idea! This year, American’s are expected to spend nearly $721 billion (yes, billion) on holiday shopping. And, there’s
4.2 billion people use the internet every day. That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website. That
2020 is fast approaching. At this point, savvy businesses are no longer asking what SEO and PPC can do for them. It’s all about improving the digital marketing plan they
It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run. Audience targeting relies on grouping potential consumers by criteria like age, geographic
