It costs much lesser to bring in repeat sales from an existing customer than a new sale from a new user. Remarketing fits precisely in this context. If used wisely, remarketing campaigns can be the highest revenue drivers for your brand. Not just for existing customers, but for new acquisitions as well. I am sure… Read more »
Impression Share (IS) gives you a key insight into how your ads are doing in terms of your ads’ overall exposure. It answers the question – Are my ads showing up for the potential searches based on my current targeting and budget? To be precise, the question it answers is – What percentage of the… Read more »
Are you thinking about hiring a PPC consultant? If you are, you’re not alone. Plenty of businesses are using PPC consultants to convert leads online every day. But before you shell out the cash to hire one, you’ll need to know the benefits. Because you’ll have to spend money on the campaign itself, knowing why you need… Read more »
Google ads reach 90% of internet users worldwide. Yes, you read that right. Isn’t that a commendable percentage? It shows the opportunity you have got as a business to market your products and services to your potential customers. But this fact is no more a secret. Every intelligent marketer knows it, as you do of course. It… Read more »
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