When it comes to advertising with AdWords, there’s definitely no close alternatives. Let’s not get into the reasons. I am sure you know them all. But, it becomes important to note that as more and more businesses are advertising with AdWords, it is making the competition stiffer. The keywords which costed pennies a few years… Read more »
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Google includes a ‘test’ button next to AdWords Tracking Template field for Upgraded URLs. Yes, it was a real pain testing the combination of Tracking Templates and Final URLs once you switched to Upgraded URLs. There was no way at all to test it. However, I was using Ad Preview and Diagnostic Tool to test it…. Read more »
Landing Page Optimization, no doubt, is one of the trickiest parts in online marketing today. No matter whether it is for Google Ads, BingAds, Facebook Ads, or simply for Search Engine Optimization, the basics remain the same. I usually get a lot of questions related to it during consultancy, training, or seminar Q&A sessions. And,… Read more »
April 21 2015, Google announced the arrival of Mobile update which aims to make Google’s organic results more friendly to mobile phones. Here’s what the official declaration came – Starting Today, April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide… Read more »
As expected Google fine tunes it’s AdWords conversion tracking set up and makes it easier than ever before. Starting yesterday, you would now be able to verify the correct installation of conversion code within 30 to 60 minutes. It’s a great relief, indeed! No need to click your own ad to verify conversions Yes, you… Read more »
Google launched Android app for AdWords last week which obviously is a game changer move. You can now look into your campaigns can make changes/tweaks on the go. AdWords is in your pocket now. I have personally been using this app since the first day of its launch and I would give it 4.5 out… Read more »
Do you know that there are several myths associated with the functioning and use of AdWords – Google Ads – which might be affecting your average Returns on Investment that you derive from AdWords? You would agree that misinformation about anything is dangerous, and so is it with Google Ads as well. Learn what are… Read more »