If you have been running AdWords Engagement Ads (Lightbox Ads), you can now get even deeper insights about their performances. Three key metrics namely – Engagements, Engagement rate, and Avg. CPE (Cost Per Engagement) are going to be introduced by June 22, 2015. You will find them as new columns under the statistics table. What… Read more »
Get the handpicked blog posts delivered to your inbox every week.
Sign Up For Our Newsletter to Stay Updated With New Guides and Weekly Strategies.
Having the right set of keywords for your AdWords campaigns is a crucial step to succeed in your online advertising strategies. Not just that, even when you have achieved a fair share of search impression for your existing keywords, you need a plan to expand, expand to more relevant and profitable keywords and compete better… Read more »
If have been using AdWords Editor 10.6, it’s the time you should download and install the latest version i.e. 11.1.2. The support for the older version will end on 30th June 2015. This new version is a standalone version, so there won’t be an auto upgrade. You would manually need to download and install. Yes, it… Read more »
You definitely made a right decision by choosing to advertise with AdWords. The kind of reach, targeting options, and the tracking methodologies which this advertising system gives you is simply unparalleled. To tell you the truth, if you can’t reach out to the right segment of people online using AdWords, trust me, no other advertising platform can… Read more »
When it comes to advertising with Google Ads (AdWords), there’s definitely no close alternatives. Let’s not get into the reasons. I am sure you know them all. But, it becomes important to note that as more and more businesses are advertising with AdWords, it is making the competition stiffer. The keywords which cost pennies a… Read more »
Google includes a ‘test’ button next to AdWords Tracking Template field for Upgraded URLs. Yes, it was a real pain testing the combination of Tracking Templates and Final URLs once you switched to Upgraded URLs. There was no way at all to test it. However, I was using Ad Preview and Diagnostic Tool to test it…. Read more »
Landing Page Optimization, no doubt, is one of the trickiest parts in online marketing today. No matter whether it is for Google Ads, BingAds, Facebook Ads, or simply for Search Engine Optimization, the basics remain the same. I usually get a lot of questions related to it during consultancy, training, or seminar Q&A sessions. And,… Read more »
April 21 2015, Google announced the arrival of Mobile update which aims to make Google’s organic results more friendly to mobile phones. Here’s what the official declaration came – Starting Today, April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide… Read more »
As expected Google fine tunes it’s AdWords conversion tracking set up and makes it easier than ever before. Starting yesterday, you would now be able to verify the correct installation of conversion code within 30 to 60 minutes. It’s a great relief, indeed! No need to click your own ad to verify conversions Yes, you… Read more »