Landing Page Optimization for PPC – What to include and what not to?

Landing Page Optimization, no doubt, is one of the trickiest parts in online marketing today. No matter whether it is for Google Ads, BingAds, Facebook Ads, or simply for Search Engine Optimization, the basics remain the same.  I usually get a lot of questions related to it during consultancy, training, or seminar Q&A sessions. And,… Read more »

Mobilegeddon – Is Google Forcing You to Go Mobile?

April 21 2015, Google announced the arrival of Mobile update which aims to make Google’s organic results more friendly to mobile phones. Here’s what the official declaration came – Starting Today, April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide… Read more »

AdWords goes Android – Now Manage AdWords On the Go

Google launched Android app for AdWords last week which obviously is a game changer move. You can now look into your campaigns can make changes/tweaks on the go. AdWords is in your pocket now. I have personally been using this app since the first day of its launch and I would give it 4.5 out… Read more »

Won Google Analytics-AdWords Quiz in AdWords Community

Participated in Analytics-AdWords quiz in AdWords community this weekend and WON it 🙂 . If you are interested Analytics/AdWords, reading answers could be useful to you. Give it a go – Google Analytics-AdWords Quiz – Showcase your experience

5 AdWords Myths Killing Your ROI & Performances

Do you know that there are several myths associated with the functioning and use of AdWords – Google Ads – which might be affecting your average Returns on Investment that you derive from AdWords? You would agree that misinformation about anything is dangerous, and so is it with Google Ads as well. Learn what are… Read more »

Unexpected Drop in AdWords Conversions? Learn how to troubleshoot

If you have witnessed a sudden drop in your Google Ads conversions, it’s not something that you should ignore. Rather, you should spend some quality time looking into the right areas and finding the reason for this unexpected drop. Do not worry, I am going to help you get to the right area. Wondering how… Read more »