New Metrics to Let You Measure AdWords Engagement Ads’ Performance


If you have been running AdWords Engagement Ads (Lightbox Ads), you can now get even deeper insights about their performances. Three key metrics namely – Engagements, Engagement rate, and Avg. CPE (Cost Per Engagement) are going to be introduced by June 22, 2015. You will find them as new columns under the statistics table. What… Read more »


Fire Your AdWords Agency Right Now If They Are Hiding These From You

You definitely made a right decision by choosing to advertise with AdWords. The kind of reach, targeting options, and the tracking methodologies which this advertising system gives you is simply unparalleled. To tell you the truth, if you can’t reach out to the right segment of people online using AdWords, trust me, no other advertising platform can… Read more »

Low Advertising budgets? Here’s how Google Ads can still work for you

When it comes to advertising with Google Ads (AdWords), there’s definitely no close alternatives. Let’s not get into the reasons. I am sure you know them all. But, it becomes important to note that as more and more businesses are advertising with AdWords, it is making the competition stiffer. The keywords which cost pennies a… Read more »

Landing Page Optimization for PPC – What to include and what not to?

Landing Page Optimization, no doubt, is one of the trickiest parts in online marketing today. No matter whether it is for Google Ads, BingAds, Facebook Ads, or simply for Search Engine Optimization, the basics remain the same.  I usually get a lot of questions related to it during consultancy, training, or seminar Q&A sessions. And,… Read more »

Mobilegeddon – Is Google Forcing You to Go Mobile?

April 21 2015, Google announced the arrival of Mobile update which aims to make Google’s organic results more friendly to mobile phones. Here’s what the official declaration came – Starting Today, April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide… Read more »