Having the right set of keywords for your AdWords campaigns is a crucial step to succeed in your online advertising strategies. Not just that, even when you have achieved a fair share of search impression for your existing keywords, you need a plan to expand, expand to more relevant and profitable keywords and compete better with your competitor, don’t you?
Thanks to the benchmarks data in AdWords Keyword Planner, you can streamline your keyword expansion strategy more efficiently. You can compare your search terms coverage to that of your competitors and reviewing your relative ad impressions share against top five market leaders, you can get valuable ideas on where to focus more.
In short, you can get the following with the benchmarking data –
- Get to know the top five industry leaders in your niche/industry
- Get their Search Impression Share data
- Analyze where you are lagging behind your competitors
- Identify missed opportunities
- Get new keywords ideas
Questions? Post in the comment below.