AdWords CTA Overlays and Companion Banners are now Chargeable

Here comes yet another update in billing. Call To Action (CTA) Overlays and Companion Banners are no more free for you TrueView in-stream video ads. A few of the accounts under our MCCs got a notification this morning. Find the screenshot below –

cta-overlays

 

The notification also came with a ‘learn more’ link which landed on a help center article confirming it. Here’s the link to article. Towards the end of the second paragraph it says – you’ll pay for video views and other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, and companion banners.

Hence, it’s confirmed. Not a good piece of news indeed!

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