Here comes yet another update in billing. Call To Action (CTA) Overlays and Companion Banners are no more free for you TrueView in-stream video ads. A few of the accounts under our MCCs got a notification this morning. Find the screenshot below –



The notification also came with a ‘learn more’ link which landed on a help center article confirming it. Here’s the link to article. Towards the end of the second paragraph it says – you’ll pay for video views and other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, and companion banners.

Hence, it’s confirmed. Not a good piece of news indeed!

How do you say?


Ratan Jha
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