AdWords CTA Overlays and Companion Banners are now Chargeable

Here comes yet another update in billing. Call To Action (CTA) Overlays and Companion Banners are no more free for you TrueView in-stream video ads. A few of the accounts under our MCCs got a notification this morning. Find the screenshot below –



The notification also came with a ‘learn more’ link which landed on a help center article confirming it. Here’s the link to article. Towards the end of the second paragraph it says – you’ll pay for video views and other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, and companion banners.

Hence, it’s confirmed. Not a good piece of news indeed!

How do you say?


About the author

Saying something!

Recent blog posts

Stay Updated, Subscribe.


With over a decade of experience in online marketing, Ratan Jha can help you streamline your marketing efforts.

Your marketing efforts will be more rewarding with noticeable improvements in your KPIs… read more


Scroll to Top
Share via
Copy link