Setting up an advertising campaign is not an inexpensive venture. Whether you’re creating a holiday campaign or launching a new product, it makes sense that you’d want your ad campaigns to bring in
4.2 billion people use the internet every day. That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website. That
It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run. Audience targeting relies on grouping potential consumers by criteria like age, geographic
This year’s Google Top Contributor Summit (now it’s called Google Products Experts Meetup) for AdWords (now Google Ads) was held in Google’s EU Headquarters at Dublin, Ireland. I came back
Do you know that your Exact Match keywords in the Google Ads account can now trigger ads for variations and terms having the same intent?
The Click Through Rate (CTR) of an AdWords ad is one of the most significant metrics that every advertiser should be working with. It’s completely fine if it’s not your
Ever wondered as to why do some Google search results have no ads? Here’s the answer: Google aims to show the right ads to the right user(s) at the right time.
Stuck with poor quality scores of your keywords in AdWords campaigns? Not sure where to get started to fix them? The following are some of the proven techniques to help
You must already have read that quality score is one of the most significant metrics of your Google Ads account. The higher your quality score is, the lesser you
You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can improve your search ads’ performance over a period by adding remarketing audiences
If you are stuck at setting up Google Ads (AdWords) Dynamic Remarketing scripts in your Shopify store, this simple guide will help you do it easily. Without much ado, let
Question: Some of the campaigns are getting leads at well below the Target CPA bids. Should I lower my Target CPA bids? Also, I have other accounts that are also
A full-stack Digital Marketing Strategist with over a decade of experience, Ratan Jha has helped brands of every size scale up to the next levels.
Why work with random campaigns when you can have winning strategies in place? He can help you make your marketing efforts more rewarding with noticeable improvements in your KPIs… read more