Setting up an advertising campaign is not an inexpensive venture. Whether you’re creating a holiday campaign or launching a new product, it makes sense that you’d want your ad campaigns to bring in sales. Google Ads are a great marketing medium. Nearly every person who uses the internet uses Google, so the ad reach is incredible. Google Ads… Read more »
4.2 billion people use the internet every day. That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website. That said, increasing traffic to your site is all well and good. But it means nothing if it doesn’t convert! Those eyes need to become clicks,… Read more »
It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run. Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted… Read more »
This year’s Google Top Contributor Summit (now it’s called Google Products Experts Meetup) for AdWords (now Google Ads) was held in Google’s EU Headquarters at Dublin, Ireland. I came back to Delhi the day before yesterday. Thought of writing a brief blog about it. So here I am…
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