Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the
Have got questions related to digital marketing for travel startups? Do you run a travel business and advertise it online with Google AdWords? Find answers to all your queries in
If you have been into tech support business, it’s the time to move on. Yes, admit it. That’s the ultimate fact now. Google Ads stopped allowing ads for tech support
What do you do with the email IDs that you get from your existing as well as potential customers in the first party context? Do you simply let them die
If you are ignoring your existing customers, you are definitely making a mistake. You would be surprised to know that your existing customers can drive more sales and branding to
Want to see how your ad extensions actually appear to your target customers. Now, it’s possible. Simply head to Ad Preview and Diagnosis Tool from the Tools menu in your
TrueView Ads can now be managed from the AdWords interface only. What does that mean to you? Well, it brings in the simplicity of a single interface which offers a
Google announces that WAP mobile ad will no longer be supported with AdWords. It means you won’t be able to create or use WAP mobile ads any more, and if
As already indicated by Google, the final deadline for the migration of Destination URL to Final URLs is July 1st, 2015. On this very date, Destination URLs will be depreciated
Here comes yet another update in billing. Call To Action (CTA) Overlays and Companion Banners are no more free for you TrueView in-stream video ads. A few of the accounts
If you have been running AdWords Engagement Ads (Lightbox Ads), you can now get even deeper insights about their performances. Three key metrics namely – Engagements, Engagement rate, and Avg.
A full-stack Digital Marketing Strategist with over a decade of experience, Ratan Jha has helped brands of every size scale up to the next levels.
Why work with random campaigns when you can have winning strategies in place? He can help you make your marketing efforts more rewarding with noticeable improvements in your KPIs… read more