Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the video from Hal Varian taken from the Official Google Small Business YouTube channel and I have transcribed it for the people who want to read than… Read more »
Have got questions related to digital marketing for travel startups? Do you run a travel business and advertise it online with Google AdWords? Find answers to all your queries in my latest interview at TravHQ. If you have any further questions, leave it here or on that post itself. I will be happy to connect… Read more »
If you have been into tech support business, it’s the time to move on. Yes, admit it. That’s the ultimate fact now. AdWords stopped allowing ads for tech support on Google and on it’s Display Network inventories long ago. The primary reasons for the same were – violation of trademark policies, and misleading promotion methodologies…. Read more »
What do you do with the email IDs that you get from your existing as well as potential customers in the first party context? Do you simply let them die or use them to streamline your marketing efforts? Here’s one thing that will help you make the most of your customers’ emails IDs. Yes, you… Read more »
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