Microsoft Clarity: Free Alternative to Hotjar, MouseFlow, Inspectlet, Website User Recording

Microsoft Clarity

If you have been looking for a free alternative to Hotjar, Mouseflow or Inspectlet, you are going to love Microsoft Clarity. This new free service from Microsoft allows you to record User Sessions and Heatmaps without a cost.

Now you can dive deep into your website users’ interactions and fix UX, UI issues with ease.

Some of the core features of Microsoft Clarity include:

  • Session Recording & Playbacks,
  • Heatmaps

I got it integrated on several of our clients’ websites to review. I must say it’s doing well.

Having used Hotjar, Mouseflow and Inspects for years, can I switch to Clarity?

Well, it still lacks several features that those tools offer you, but considering it’s a new tool, I believe a lot is to come. As already said, we are already using it for several clients and may really switch to it real soon.

One thing that I don’t like in these user sessions tools is that they add additional loads to your website, making it slow. Clarity is no exception. So, I advise, don’t use them as a permanent thing on your website, rather use them when you need them to. You don’t need a year of data to get key insights on how your users interact with your website. Sometimes, a day or two or a few hours are enough, specially when you are running advertising campaigns.

Have you used Microsoft Clarity, yet?



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A full-stack Digital Marketing Strategist with over a decade of experience, Ratan Jha has helped brands of every size scale up to the next levels.

Why work with random campaigns when you can have winning strategies in place? He can help you make your marketing efforts more rewarding with noticeable improvements in your KPIs… read more


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