If you are a business owner and you own a website, you must be concerned about your website traffic; and you might have read several articles and blogs about how you can drive more and more traffic to your web pages. But mind you, it’s not about just traffic, rather it’s about getting quality website traffic. I am not going to harp on the same string to irritate you. Here I will highlight some of the most significant aspects of online marketing and search engine optimization that will definitely help you score higher in terms of the conversion rates you can derive from your website.
Who are you aiming at?
The foremost step in any SEO campaign is to determine the audience your product or service is aiming at. You may be busy with what your business is offering that you may simply miss out in this, and that’s why I am reminding you to be quite specific in your approach. Take enough time to choose the right keywords for your SEO campaign. By this, I assure you that you will attract the right web traffic- the one that would bring you customers and not mere visitors! Also, keep an eye on the contents you are posting to your website, ask your content writer not to stuff just keywords, rather tell him/her to do visitor-oriented SEO content writing.
Include other keyword options too
It is a common tendency for most website owners to narrow down the keywords by focusing only on the ones that exactly fit into the subject. However, you need to understand that including more keywords will only increase your search boundaries and help people making related queries your niche to find you, and thereby bring in more web traffic. So, make some researches to find out the ways by which your intended audience will reach you- your product and/or your services.
Make your website’s navigation easy
Your website should be easy to navigate from page to page; interlink your relevant web pages to get more web traffic. Many a time, you would have landed on websites where you felt like you were stuck among nowhere and you are unable to find your way out. Did you ever even think of visiting it again? Your answer definitely would be no. Help those who enter your website to easily find their way out. All these will not only make your visitors to come back to you, but also help the search engines rank you high.
No irritating elements please
It is likely that some of you are tempted to put flickers and pop-ups on your site thinking that it would attract your visitors, but this is absolutely wrong. For, this stuff will only repel your visitors by irritating their senses. So, avoid these by all means.
Keep on implementing changes in your keywords
You might have found that some keywords bring in quite a lot of web traffic. But this should not make you let your keywords be static. Web searcher’s search trends keep changing from time to time, so you need to keep pace with them to attract their traffic. So, always research new keywords being used in your niche.
Advertise yourself in the social networking sites
You are probably aware that social networking has become indispensable for advertising online businesses, small or big, these days. So, use social networking sites like Facebook, Twitter, etc wisely to increasingly bring in your targeted customers. It is also a smart idea to try the alternative newly emerging social networks too, as there is no competition out there.
Keep on adding new contents
Once you have your website established and running, it is not just everything. Adding new contents and making changes in the already existing contents will play a great role in helping you to keep your customers for yourself. Almost all popular search engines too, recognize these changes and rank your website higher in the search page results. So, it’s always wise to invest in SEO content writing.
Try Pay-Per-Click too
Although this idea may not seem much attractive, it definitely has a better impact on your web traffic. If you are not getting enough web traffic as you expected, you definitely should try Google Ads, Facebook Ads or some other advertising platforms based on your requirements. It won’t just drive immediate traffic, if campaigns are set up well, you will have a continuous pool of targeted and relevant traffic to your website.
Keep in touch with your SEO agency
Being in contact with your SEO agency would really be fruitful. They will be informing you of the improvements or setbacks that are going on. Therefore, you would be abreast with the ongoing SEO campaign and hence stay in tune with it.
Be patient
Last but not the least, patience always pays. Don’t expect making large leaps immediately. Wait patiently; the search engine optimization of your website will definitely bring in good traffic and enable better search engine rankings, although the process needs time and consistency, so be patient, please.
