4.2 billion people use the internet every day. That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website. That
2020 is fast approaching. At this point, savvy businesses are no longer asking what SEO and PPC can do for them. It’s all about improving the digital marketing plan they
It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run. Audience targeting relies on grouping potential consumers by criteria like age, geographic
The holiday season is the most profitable time of year for nearly all business across the board. By some estimates, holiday sales can represent nearly 30% of a business’ annual revenue. With
This year’s Google Top Contributor Summit (now it’s called Google Products Experts Meetup) for AdWords (now Google Ads) was held in Google’s EU Headquarters at Dublin, Ireland. I came back
Do you know that your Exact Match keywords in the Google Ads account can now trigger ads for variations and terms having the same intent?
Are you a busy startup owner who’s looking to market your service on the internet using SEO? I think you’re definitely on the right track. After all, with all the
The Click Through Rate (CTR) of an AdWords ad is one of the most significant metrics that every advertiser should be working with. It’s completely fine if it’s not your
Ever wondered as to why do some Google search results have no ads? Here’s the answer: Google aims to show the right ads to the right user(s) at the right time.
Stuck with poor quality scores of your keywords in AdWords campaigns? Not sure where to get started to fix them? The following are some of the proven techniques to help
You must already have read that quality score is one of the most significant metrics of your Google Ads account. The higher your quality score is, the lesser you
You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can improve your search ads’ performance over a period by adding remarketing audiences