Facebook has over 2.1 billion active users on a monthly basis, making it the most popular social media platform in the world.
It’ll be such a shame not to leverage such a huge audience!
Facebook offers an affordable way to grow your brand and create new demand for your products or services through Facebook advertising. If your brand isn’t on Facebook, these benefits of Facebook advertising should certainly compel you to do so.
1. Large Mobile Users
It’s estimated that more than 79% of internet users use Facebook. Most of these users check their Facebook feeds multiple times per day. In fact, an average person spends more than 40 minutes per day liking and sharing content on Facebook.
This means that regardless of who your customers are, you can be sure that they’re on Facebook and use it frequently. This offers you a huge ready market for your products and services.
2. Targeting Your Customers is Easy
Facebook ads have unique filters that allow you to narrow down to potential customers based on interests, demographics, and location.
For instance, if you’re selling trendy ladies clothing, you can choose a demographic of women aged between 18 and 35, with interests in “fashion” and “shopping”. Additionally, Facebook allows you to retarget customers who have visited your site before.
The Facebook Ads manager also enables you to easily handle your whole social media campaign to garner as much audience as possible. With a few clicks, you can run ads across Instagram, Messenger, and Audience Network.
3. Increased Website Traffic
You can run a website click campaign on Facebook to send your audience to your site. More traffic improves your conversion rates.
While it’s possible to run this campaign from multiple sources, the affordability and precision of Facebook advertising make it more effective than other sources.
4. Insightful Analytics
Facebook gives you extensive analytics and reporting for your marketing performance. Unlike other ad campaigns, Facebook will clearly lay out your conversion rates and other important metrics.
If you’re managing a Facebook business page, you can access metrics such as page likes, weekly reach, best-performing posts, visitors’ locations, and post engagement via the “insights” tab. You can also get metrics of your competitors in your area.
With this information, you’ll be able to adjust your Facebook campaigns as needed and improve your conversion rates.
5. Fast Results
Facebook advertising drives immediate results. When you post a Facebook ad, it’s immediately visible to anyone who’s online. And, since millions of people use Facebook daily, you can be sure to reach thousands of potential customers by the end of the day.
Most marketing strategies are slow and will take weeks to get the desired results.
If you’re looking for a quick way to drive traffic and improve your conversion rates, Facebook advertising is the way to go.
Take Advantage of the Benefits of Facebook Advertising Today!
While using Facebook for business advertising offers an excellent way to market your products or services, occasional algorithm changes on this social media platform can have a huge impact on how your customers see your posts.
So, it’s important to stay up to date with all the latest trends to fully take advantage of the benefits of Facebook advertising.
If you have any questions or concerns related to Facebook advertising, feel free to leave it in the comment section below. I will be happy to answer it for you.