How to reactivate a suspended Google Ads account?

Google Ads

Looking to reactivate your Google Ads account after the suspension? Not sure what to do?

I can completely understand the frustration. Let’s understand the right approach that you should take to reactivate your Google Ads account.

  1. Understand the Reason for Suspension: Google suspends accounts due to policy violations, billing issues, or suspicious behaviour. You should receive an email with the specific reason for the suspension. Understanding the reason is crucial because it determines the course of action you need to take to reactivate your Google Ads account.
  2. Review Google’s Policies in question: Before taking any action, review the relevant Google Ads policies thoroughly to ensure that you understand what is expected and what violations may have occurred in your account.
  3. Fix the Issues: Once you know what the problem is, take the necessary steps to correct it. This may involve updating your ads to comply with policy, clearing up any billing issues, or improving the quality of your advertising practices.
  4. Submit an Appeal: If you believe the suspension was a mistake or if you have fixed the issues, you can submit an appeal. Google provides a form for this purpose. Be sure to provide a clear and concise explanation of how you have addressed the issues outlined in the suspension email.
  5. Wait for a Response: After submitting an appeal, you will need to wait for Google to review your case. This can take several days. Google will usually send you an email with their decision.

Visit the Google Ads Support Community if you are unclear about the reason for suspension or don’t know how to fix the issue in question. The Google Ads product experts in the community will help you understand the issue.

Remember, it’s important to be thorough and honest in your communications with Google. Ensure that any changes you make are in full compliance with Google’s policies before you appeal, as failing to do so can prolong the suspension or lead to the permanent closure of your Google ads account.

Yes, Google takes its policies very seriously, and not all suspensions may be reversed. In some cases, if an account is found to have seriously or repeatedly violated policies, the suspension may be permanent and you won’t be able to reactive it. However, if you feel there has been a misunderstanding or you have rectified the problem, it’s worth communicating that to Google professionally.

Update: I recent wrote even more detailed post on fixing Google Ads account suspension in Google’s support community, do give it a read.

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