Google Ads (AdWords) certification does not cost anything anymore. It used to cost $50 a few years ago, but now it is available free of cost for anyone to take AdWords certification exams. All the certification exams for Google Ads are now available with Academy For Ads. It used to be accessible from Google Partner’s portal initially.
How many certification exams are available on Google AdWords?
There are seven (7) exams in total available with Google Ads certification program. The details for all these exams are as under:
| Certification | Description |
| AdWords Fundamentals | The Ads Fundamentals certification examination covers basic and intermediate concepts about Ads. It includes – the benefits of online advertising and AdWords, and best practices for managing and optimizing Ads campaigns efficiently. |
| Search Advertising | The Search Advertising certification examination for Google AdWords covers both basic and advanced concepts. It includes best practices for creating, managing, measuring, and optimizing search ad campaigns across the Google Search Network. |
| Display Advertising | The Display Advertising examination covers advanced concepts and best practices for creating, managing, measuring, and optimizing AdWords Display Network campaigns. |
| Mobile Advertising | The Mobile Advertising certification exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization. |
| Video Advertising | The Video Advertising examination for Google AdWords covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web. |
| Shopping Advertising | The Shopping Advertising certification examination covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. |
| Digital Sales | The Digital Sales certification examination covers basic concepts in online advertising and sales skills. It assesses the effectiveness of sales representatives to sell Google digital solutions to businesses. |
There is no cost for any of the Ads Certification exams listed above. So ahead, prepare for the tests, take the exams, become a certified Google Ads Expert.
