Search Ads Certification

Ads on Google Search Partners sites can be targeted through a Display Network Campaign.

Rony is setting up a Search Network campaign to maximize the number of clicks he can get. Which bidding strategy should he use to achieve this goal?

Jena owns a flower shop in New Delhi and she delivers only to the areas within 5 kilometres of her shop. What location targeting strategy would you advise?

Rohit noticed that his ad often showed up beside another advertiser’s ad for the same search query. What report should he look at to find out how he is performing compared to other advertisers?

Nitika wants to reach out to the people who are searching for baked goods on Google. She wants her ads to show only during the hours her bakery is open for business. Which campaign type is a good fit for her?

Each campaign in your Google Ads Account should have a single:

Which of the following will help to eliminate irrelevant clicks to an ad?

In general, Ad Rank refers to:

Which of the following is one of the best practices for creating effective ad text?

Jimmy is focused to get direct responses from his ads, as opposed to branding. He should pause keywords from a search campaign if they:

Top of page bid (low) indicates a lower range bid — an approximation of the 20th percentile — that advertisers have historically paid for a keyword’s top of page bid, based on your location and Search Network settings.

Null Quality Scores, designated by “—” in the table, appear when …

The actual amount you pay for a click in Google Ads is called…

Your spending may exceed your average daily Google Ads budget by 200%. What is it called?

When you advertise with Google Ads Search Network Campaigns, your ads can appear on Search Partner sites other than Google searches.

What happens when an advertiser sets a daily budget lower than the recommended amount using the Standard delivery method?

Rohit wants to allocate an additional budget to advertise a new product line. In order to accomplish this goal well, he should create:

A Keyword with a very low Click Through Rate (CTR) will usually get:

How does Google determine the language of the user targeted for ads?

Which of the following Google Ads settings is specified at the Account level?

Jackson wants to improve the Quality Score of his low-performing keyword. What would be the most recommended approach for him?

What does Maximum Cost Per Click (CPC) refer to?

How can you check if your ads are appearing at specific hours of the day?

Which of the following is a true statement?

What does CPM mean?

For a keyword  [home tutors] in Exact Match, your ads may show on searches for? (You can choose more than one answer if applicable.)

When in Phrase Match, the order of terms in your keywords can change to trigger your ads.

Which of the following changes can be done at the Account level only?

Grouping similar keywords together in an Ad Group will:

Which of the following acts as a signal for Google to decide the location of a user?

The Recommendations tab with Google Ads can be used to:

Your text ad includes the phrase – ‘Widgets in Blue, Red, Black, and more…’. Why could your ad be disapproved according to Google Ads policies?

Which of the following ad texts would be disapproved based on Google Ads advertising policies?

Quality Score and Ad Rank are calculated:

You pay for your ads on Google search when:

A landing page is crucial for advertising with Google Ads. Why?

An online retail company is based in the United Kingdom but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

What’s one benefit of creating multiple ad groups?

What is the benefit of online advertising with Google Ads?