Digital Marketing as an industry is not new anymore.
But, given the consistently rising dependence of brands of all sizes on digital marketing, this industry shows no sign of being stagnant in several decades to come. In the startup culture of today, the need for digital marketing is increasing at a really faster face. And, there is a very small number of trained individuals who can readily fill the positions.
Facebook has over 2.1 billion active users on a monthly basis, making it the most popular social media platform in the world.
It’ll be such a shame not to leverage such a huge audience!
Facebook offers an affordable way to grow your brand and create new demand for your products or services through Facebook advertising. If your brand isn’t on Facebook, these benefits of Facebook advertising should certainly compel you to do so. (more…)
With every passing day, the size of the digital advertising industry is becoming larger than the day before. If I take a reference from industry trends, the global online advertising spends by brands is expected to account for 44.6% by 2020. Now, you can imagine at what speed the brands are shifting their advertising spends from traditional media to digital media.
A lot goes to the growing population of internet users worldwide. As the number of users is increasing, brands are spending more and more online. And, a major percentage goes to Google Ads. You can understand the reason why if you are already aware that Google reaches out to over 90% of the global internet population. Isn’t that commendable?
Yes, it is. And, this is the reason why it’s the perfect time to be a Google Ads expert.
Okay, with that preface, if you are looking to be an expert for Google Ads or similar advertising platforms, the following are the 9 essential qualities you can’t do without: (more…)
If you’re investing in Google ads, then a successful PPC (pay-per-click) campaign is the hallmark of your real business success. However, many brands and businesses simply pay for the ads and hope for the best, paying little attention to performance or mistakes.
A successful PPC campaign is a multiple-step process which requires a lot of care, attention, and analysis. Here’s everything you need to know about PPC metrics and measuring the success of your PPC campaigns. (more…)