What is Google Ads Search Network?

What is Google Ads Search Network?

Google Search Network is a group of search-related websites where your ads from the search network campaign can appear. It includes Google’s own sites like Maps, Shopping and third-party sites like ask.com, Zapmeta etc.

In general, Search Network comprises of Google’s search sites and other third-party search engines known as search partners.

Do not confuse Google Search Network with Google Network or Search Partners. The right hierarchy is:

    • Google Network
      • Search Network & Search Partners
      • Display Network

So, Google Network comprises of Google Search Network and Display Network. And, the Search Partners go with Search Network only.