What is Google Ads Search Network?
Google Search Network is a group of search-related websites where your ads from the search network campaign can appear. It includes Google’s own sites like Maps, Shopping and third-party sites like ask.com, Zapmeta etc.
In general, Search Network comprises of Google’s search sites and other third-party search engines known as search partners.
Do not confuse Google Search Network with Google Network or Search Partners. The right hierarchy is:
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- Google Network
- Search Network & Search Partners
- Display Network
- Google Network
So, Google Network comprises of Google Search Network and Display Network. And, the Search Partners go with Search Network only.