How to use AdWords Customer Email Lists to leverage first party data?

What do you do with the email IDs that you get from your existing as well as potential customers in the first party context? Do you simply let them die or use them to streamline your marketing efforts?

Here’s one thing that will help you make the most of your customers’ emails IDs. Yes, you can use them to get better insights and returns on investment.

Here’s how you can get started.

Read more in Official AdWords Community.

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