Broad Match Modifiers – Everything that you should know

You would agree that choosing the right set of keywords is one of the most crucial steps of search engine marketing. No matter whether it is organic search marketing or pay-per-click marketing, the keywords you chose have the potential to make or mar your strategies. Especially in the case of Pay Per Click Advertising, it… Read more »

6 awesome reasons why you should use PPC and SEO together

ppc and seo together

(Image Source- Hans Splinter, Flickr) PPC and SEO are very often described as two entirely different marketing strategies for promoting businesses online.  The prevailing practice is that if one is not working, let’s try the other. But practically, this is not how it should be taken. Pay-per-click advertising and Search Engine Optimization can work together… Read more »

Price list for AdWords Advertising

Give me the price list of advertising with AdWords. How much do I need to spend to get certain number of leads/sales? Or, What is the cost of advertising with AdWords? What is the guarantee? Well, these are some of the questions which many of the new advertisers (who have not used AdWords before) have in mind…. Read more »

Pretty Little Secrets to decrease costs on your AdWords spends

You use hundreds of keywords with AdWords campaigns to get maximum exposures for your ads, right? But, how do you find out the best performing keywords and what do you do optimize the low performing ones? Wait, do not ignore this question as it can make or mar your advertising efforts with Google AdWords. I… Read more »

Google AdWords Certified Professional

Hello all! I updated my Google AdWords Certification status by re-certifying for it. Here is the certificate for your reference – Updated: Nov. 2016

The 5 Pillars of AdWords Success – By Google

Video Transcription Everyday your customers and millions of people search the web for products and services like yours. They are presented with thousands of options and make quick decisions about whether to click or pass. Marketing your business online with AdWords can help you have more potential customers discover your business and turn them into real customers.

5 Adwords optimization mistakes that you must NOT make

PPC Expert

If you are not someone outrageously rich like this California kid, I am sure you also care for your money like I do and everyone else does. More precisely, when it is about the business, we care more, don’t we? If you agree, stop depositing your cash to Google’s wallet uselessly. Pay only for what it… Read more »

38 Online Resources to learn SEO

Learn seo online

Do you know what makes a freelance writer succeed online? It’s not merely their writing skills or industry expertise, an online writer has to be a great marketer to succeed online. Yes, it’s a proven fact. If you don’t know what to market your website or your blog efficiently, you are most likely to fail… Read more »

5 reasons why your visitors are leaving your website

website user-experience

With millions of web pages coming up online every day, the engagements metrics for your website or landing pages are crucial than ever before. It’s not only about bringing visitors to a page anymore. What matters much more than it is – How long do those visitors actually stay on your site and what action… Read more »