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Google launched Android app for AdWords last week which obviously is a game changer move. You can now look into your campaigns can make changes/tweaks on the go. AdWords is in your pocket now. I have personally been using this app since the first day of its launch and I would give it 4.5 out… Read more »
Do you know that there are several myths associated with the functioning and use of AdWords – Google Ads – which might be affecting your average Returns on Investment that you derive from AdWords? You would agree that misinformation about anything is dangerous, and so is it with Google Ads as well. Learn what are… Read more »
If you have witnessed a sudden drop in your Google Ads conversions, it’s not something that you should ignore. Rather, you should spend some quality time looking into the right areas and finding the reason for this unexpected drop. Do not worry, I am going to help you get to the right area. Wondering how… Read more »
You would agree that choosing the right set of keywords is one of the most crucial steps of search engine marketing. No matter whether it is organic search marketing or pay-per-click marketing, the keywords you chose have the potential to make or mar your strategies. Especially in the case of Pay Per Click Advertising, it… Read more »
(Image Source- Hans Splinter, Flickr) PPC and SEO are very often described as two entirely different marketing strategies for promoting businesses online. The prevailing practice is that if one is not working, let’s try the other. But practically, this is not how it should be taken. Pay-per-click advertising and Search Engine Optimization can work together… Read more »
Give me the price list of advertising with AdWords. How much do I need to spend to get certain number of leads/sales? Or, What is the cost of advertising with AdWords? What is the guarantee? Well, these are some of the questions which many of the new advertisers (who have not used AdWords before) have in mind…. Read more »
You use hundreds of keywords with AdWords campaigns to get maximum exposures for your ads, right? But, how do you find out the best performing keywords and what do you do optimize the low performing ones? Wait, do not ignore this question as it can make or mar your advertising efforts with Google AdWords. I… Read more »