What do you do with the email IDs that you get from your existing as well as potential customers in the first party context? Do you simply let them die or use them to streamline your marketing efforts? Here’s one thing that will help you make the most of your customers’ emails IDs. Yes, you… Read more »
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If you are ignoring your existing customers, you are definitely making a mistake. You would be surprised to know that your existing customers can drive more sales and branding to your business. But yes, you need a different approach for marketing to them effectively. Learn how AdWords can help you get more sales from your… Read more »
Google finally makes native Gmail ads available to all AdWords advertisers. It can be accessed in ‘Ad Gallery’ section in the AdWords interface. Earlier it was accessible only through request where an advertiser needed to contact AdWords sales representative and ask for white-listing Gmail Ads. But now, you don’t need to ask for it. It’s already there…. Read more »
TrueView Ads can now be managed from the AdWords interface only. What does that mean to you? Well, it brings in the simplicity of a single interface which offers a better and more consistent user experience. You can find and create your video campaigns simply by clicking the same +Campaign button which you use to create… Read more »
Google announces that WAP mobile ad will no longer be supported with AdWords. It means you won’t be able to create or use WAP mobile ads any more, and if you are already using such ads in your AdWords campaigns, they will stop serving. You will need to create another ad from the available options. I… Read more »
‘Too many choices are sometimes just as difficult as too little choices. If you have recently set up a WordPress website or a blog, the thought of including social media share buttons on your WordPress site will leave you in a quandary. Choosing the right plugin is always a challenging task. You are not alone!… Read more »
As already indicated by Google, the final deadline for the migration of Destination URL to Final URLs is July 1st, 2015. On this very date, Destination URLs will be depreciated and will be replaced by Final URLs. If your URLs have tracking information attached to them at the moment, they would be moved to Tracking Template… Read more »