Now Manage Google TrueView Ads Right From AdWords Interface

AdWords trueview

TrueView Ads can now be managed from the AdWords interface only. What does that mean to you? Well, it brings in the simplicity of a single interface which offers a better and more consistent user experience. You can find and create your video campaigns simply by clicking the same +Campaign button which you use to create… Read more »

Google Says Goodbye to AdWords WAP Mobile Ads

AdWords WAP Ads Discontinued

Google announces that WAP mobile ad will no longer be supported with AdWords. It means you won’t be able to create or use WAP mobile ads any more, and if you are already using such ads in your AdWords campaigns, they will stop serving. You will need to create another ad from the available options. I… Read more »

AdWords Upgraded URLs deadline approaching – July 1st. Are you ready?

As already indicated by Google, the final deadline for the migration of Destination URL to Final URLs  is July 1st, 2015. On this very date, Destination URLs will be depreciated and will be replaced by Final URLs. If your URLs have tracking information attached to them at the moment, they would be moved to Tracking Template… Read more »

AdWords CTA Overlays and Companion Banners are now Chargeable

Here comes yet another update in billing. Call To Action (CTA) Overlays and Companion Banners are no more free for you TrueView in-stream video ads. A few of the accounts under our MCCs got a notification this morning. Find the screenshot below –

New Metrics to Let You Measure AdWords Engagement Ads’ Performance


If you have been running AdWords Engagement Ads (Lightbox Ads), you can now get even deeper insights about their performances. Three key metrics namely – Engagements, Engagement rate, and Avg. CPE (Cost Per Engagement) are going to be introduced by June 22, 2015. You will find them as new columns under the statistics table. What… Read more »

Fire Your AdWords Agency Right Now If They Are Hiding These From You

You definitely made a right decision by choosing to advertise with AdWords. The kind of reach, targeting options, and the tracking methodologies which this advertising system gives you is simply unparalleled. To tell you the truth, if you can’t reach out to the right segment of people online using AdWords, trust me, no other advertising platform can… Read more »

Low Advertising budgets? Here’s how AdWords can still work for you

When it comes to advertising with AdWords, there’s definitely no close alternatives. Let’s not get into the reasons. I am sure you know them all. But, it becomes important to note that as more and more businesses are advertising with AdWords, it is making the competition stiffer. The keywords which costed pennies a few years… Read more »