Google finally makes native Gmail ads available to all AdWords advertisers. It can be accessed in ‘Ad Gallery’ section in the AdWords interface. Earlier it was accessible only through request where an advertiser needed to contact AdWords sales representative and ask for white-listing Gmail Ads. But now, you don’t need to ask for it. It’s already there…. Read more »
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TrueView Ads can now be managed from the AdWords interface only. What does that mean to you? Well, it brings in the simplicity of a single interface which offers a better and more consistent user experience. You can find and create your video campaigns simply by clicking the same +Campaign button which you use to create… Read more »
Google announces that WAP mobile ad will no longer be supported with AdWords. It means you won’t be able to create or use WAP mobile ads any more, and if you are already using such ads in your AdWords campaigns, they will stop serving. You will need to create another ad from the available options. I… Read more »
‘Too many choices are sometimes just as difficult as too little choices. If you have recently set up a WordPress website or a blog, the thought of including social media share buttons on your WordPress site will leave you in a quandary. Choosing the right plugin is always a challenging task. You are not alone!… Read more »
As already indicated by Google, the final deadline for the migration of Destination URL to Final URLs is July 1st, 2015. On this very date, Destination URLs will be depreciated and will be replaced by Final URLs. If your URLs have tracking information attached to them at the moment, they would be moved to Tracking Template… Read more »
If you have been running AdWords Engagement Ads (Lightbox Ads), you can now get even deeper insights about their performances. Three key metrics namely – Engagements, Engagement rate, and Avg. CPE (Cost Per Engagement) are going to be introduced by June 22, 2015. You will find them as new columns under the statistics table. What… Read more »
Having the right set of keywords for your AdWords campaigns is a crucial step to succeed in your online advertising strategies. Not just that, even when you have achieved a fair share of search impression for your existing keywords, you need a plan to expand, expand to more relevant and profitable keywords and compete better… Read more »
If have been using AdWords Editor 10.6, it’s the time you should download and install the latest version i.e. 11.1.2. The support for the older version will end on 30th June 2015. This new version is a standalone version, so there won’t be an auto upgrade. You would manually need to download and install. Yes, it… Read more »
You definitely made a right decision by choosing to advertise with AdWords. The kind of reach, targeting options, and the tracking methodologies which this advertising system gives you is simply unparalleled. To tell you the truth, if you can’t reach out to the right segment of people online using AdWords, trust me, no other advertising platform can… Read more »