The Click Through Rate (CTR) of an AdWords ad is one of the most significant metrics that every advertiser should be working with. It’s completely fine if it’s not your
Ever wondered as to why do some Google search results have no ads? Here’s the answer: Google aims to show the right ads to the right user(s) at the right time.
Stuck with poor quality scores of your keywords in AdWords campaigns? Not sure where to get started to fix them? The following are some of the proven techniques to help
You must already have read that quality score is one of the most significant metrics of your Google Ads account. The higher your quality score is, the lesser you
You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can improve your search ads’ performance over a period by adding remarketing audiences
Have you ever wondered how long it normally takes for a web page to rank in the first page of Google’s search results? Not by itself, of course. But, with
If you are stuck at setting up Google Ads (AdWords) Dynamic Remarketing scripts in your Shopify store, this simple guide will help you do it easily. Without much ado, let
Question: Some of the campaigns are getting leads at well below the Target CPA bids. Should I lower my Target CPA bids? Also, I have other accounts that are also
PPC Research is a crucial step to the advertising success of any business online. Whether it’s for your very own or your clients’ business, knowing your competitors’ strategies is very
Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the
Should I bid on my own brand keywords? When our website is already ranking at the top for our brand name search terms, why should we spend on ads? If
You love your landing pages, don’t you? But, is that what you built it for? Think… You didn’t build it to please your eyes. You have a purpose. A goal
A full-stack Digital Marketing Strategist with over a decade of experience, Ratan Jha has helped brands of every size scale up to the next levels.
Why work with random campaigns when you can have winning strategies in place? He can help you make your marketing efforts more rewarding with noticeable improvements in your KPIs… read more