You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can improve your search ads’ performance over a period by adding remarketing audiences
Have you ever wondered how long it normally takes for a web page to rank in the first page of Google’s search results? Not by itself, of course. But, with
If you are stuck at setting up Google Ads (AdWords) Dynamic Remarketing scripts in your Shopify store, this simple guide will help you do it easily. Without much ado, let
Question: Some of the campaigns are getting leads at well below the Target CPA bids. Should I lower my Target CPA bids? Also, I have other accounts that are also
PPC Research is a crucial step to the advertising success of any business online. Whether it’s for your very own or your clients’ business, knowing your competitors’ strategies is very
Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the
Should I bid on my own brand keywords? When our website is already ranking at the top for our brand name search terms, why should we spend on ads? If
You love your landing pages, don’t you? But, is that what you built it for? Think… You didn’t build it to please your eyes. You have a purpose. A goal
Have got questions related to digital marketing for travel startups? Do you run a travel business and advertise it online with Google AdWords? Find answers to all your queries in
An ad can be disproved for many reasons. The most common reason for ad disapproval is some kind of policy violation. I agree that you may not be violating policies
If you have been into tech support business, it’s the time to move on. Yes, admit it. That’s the ultimate fact now. Google Ads stopped allowing ads for tech support
What do you do with the email IDs that you get from your existing as well as potential customers in the first party context? Do you simply let them die
