Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the video from Hal Varian taken from the Official Google Small Business YouTube channel and I have transcribed it for the people who want to read than… Read more »
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Should I bid on my own brand keywords? When our website is already ranking at the top for our brand name search terms, why should we spend on ads? If you have the same question as above, you are not alone. It has long been debated and has been one of the most asked questions… Read more »
You love your landing pages, don’t you? But, is that what you built it for? Think… You didn’t build it to please your eyes. You have a purpose. A goal that your business aims. It can be anything. Leads to generate? Sales to make? Awareness to create? Or something else similar… Whatever may your goal be,… Read more »
Have got questions related to digital marketing for travel startups? Do you run a travel business and advertise it online with Google AdWords? Find answers to all your queries in my latest interview at TravHQ. If you have any further questions, leave it here or on that post itself. I will be happy to connect… Read more »
If you have been into tech support business, it’s the time to move on. Yes, admit it. That’s the ultimate fact now. AdWords stopped allowing ads for tech support on Google and on it’s Display Network inventories long ago. The primary reasons for the same were – violation of trademark policies, and misleading promotion methodologies…. Read more »
What do you do with the email IDs that you get from your existing as well as potential customers in the first party context? Do you simply let them die or use them to streamline your marketing efforts? Here’s one thing that will help you make the most of your customers’ emails IDs. Yes, you… Read more »
If you are ignoring your existing customers, you are definitely making a mistake. You would be surprised to know that your existing customers can drive more sales and branding to your business. But yes, you need a different approach for marketing to them effectively. Learn how AdWords can help you get more sales from your… Read more »