How Does AdWords Work? How Is CPC And Ad Positions Decided?

Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the video from Hal Varian taken from the Official Google Small Business YouTube channel and I have transcribed it for the people who want to read than… Read more »

How Does AdWords Work? How Is CPC And Ad Positions Decided?

Digital marketing for Travel Startups – An interview at #TravHQ

Digital Marketing for Travel Startups - My interview #TravHQ

Have got questions related to digital marketing for travel startups? Do you run a travel business and advertise it online with Google AdWords? Find answers to all your queries in my latest interview at TravHQ. If you have any further questions, leave it here or on that post itself. I will be happy to connect… Read more »

Digital marketing for Travel Startups – An interview at #TravHQ

PPC for Tech Support – The Sunset and The Alternative

End of road for PPC for Tech Support

If you have been into tech support business, it’s the time to move on. Yes, admit it. That’s the ultimate fact now. AdWords stopped allowing ads for tech support on Google and on it’s Display Network inventories long ago. The primary reasons for the same were – violation of trademark policies, and misleading promotion methodologies…. Read more »

PPC for Tech Support – The Sunset and The Alternative

Now Preview AdWords Extensions in Ad Preview & Diagnosis Tool

Want to see how your ad extensions actually appear to your target customers. Now, it’s possible. Simply head to Ad Preview and Diagnosis Tool from the Tools menu in your AdWords’ interface and search for your keywords. Here’s how it should appear –

Now Preview AdWords Extensions in Ad Preview & Diagnosis Tool