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If you are stuck at setting up Google AdWords Dynamic Remarketing scripts in your Shopify store, this simple guide will help you do it easily. Without much ado, let me take you straight to the process… Step 1: Add a new Snippet for AdWords Dynamic Remarketing Step 2: Call the Snippet you created in the… Read more »
Question: Some of the campaigns are getting leads at well below the Target CPA bids. Should I lower my Target CPA bids? Also, I have other accounts that are also doing well as far as Target CPA, but they are underspending my budget by hundreds. What do I do to get more leads and spend… Read more »
PPC Research is a crucial step to the advertising success of any business online. Whether it’s for your very own or your clients’ business, knowing your competitors’ strategies is very crucial. If you are able to know how the competitors in the given industry are doing and what are the things making them succeed, you… Read more »
Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the video from Hal Varian taken from the Official Google Small Business YouTube channel and I have transcribed it for the people who want to read than… Read more »
Should I bid on my own brand keywords? When our website is already ranking at the top for our brand name search terms, why should we spend on ads? If you have the same question as above, you are not alone. It has long been debated and has been one of the most asked questions… Read more »
You love your landing pages, don’t you? But, is that what you built it for? Think… You didn’t build it to please your eyes. You have a purpose. A goal that your business aims. It can be anything. Leads to generate? Sales to make? Awareness to create? Or something else similar… Whatever may your goal be,… Read more »
Have got questions related to digital marketing for travel startups? Do you run a travel business and advertise it online with Google AdWords? Find answers to all your queries in my latest interview at TravHQ. If you have any further questions, leave it here or on that post itself. I will be happy to connect… Read more »
If you have been into tech support business, it’s the time to move on. Yes, admit it. That’s the ultimate fact now. Google Ads stopped allowing ads for tech support on Google and on its Display Network inventories long ago. The primary reasons for the same were – the violation of trademark policies and misleading… Read more »