It’s not news to anyone that Facebook is the most popular social media platform out there. That means you’ve really got to do well when it comes to your Facebook advertising. Facebook ads have a lot of power since nearly 1.5 billion people visit the site every single day. That’s a lot of people who could be seeing… Read more »
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Are you thinking about hiring a PPC consultant? If you are, you’re not alone. Plenty of businesses are using PPC consultants to convert leads online every day. But before you shell out the cash to hire one, you’ll need to know the benefits. Because you’ll have to spend money on the campaign itself, knowing why you need… Read more »
Google ads reach 90% of internet users worldwide. Yes, you read that right. Isn’t that a commendable percentage? It shows the opportunity you have got as a business to market your products and services to your potential customers. But this fact is no more a secret. Every intelligent marketer knows it, as you do of course. It… Read more »
Setting up an advertising campaign is not an inexpensive venture. Whether you’re creating a holiday campaign or launching a new product, it makes sense that you’d want your ad campaigns to bring in sales. Google Ads are a great marketing medium. Nearly every person who uses the internet uses Google, so the ad reach is incredible. Google Ads… Read more »
Looking to grow your customer base and increase business during the holiday season? Good idea! This year, American’s are expected to spend nearly $721 billion (yes, billion) on holiday shopping. And, there’s a similar trend all across. What does that mean for you and your company? Well, it means that people are willing to shell out money… Read more »
You’ve no doubt read hundreds of digital marketing facts on the internet. But let’s face it: the internet’s not really known for its accuracy, is it? So how can you tell the facts from the BS? Keep reading, that’s how. In this guide, we’ll tell you 5 essential facts about marketing while debunking the 5 biggest… Read more »
As independent business owners and digital marketers, we are living in a time when even small businesses have unparalleled power at the fingertips. If you know how to use the tools at your disposal, that is. Digital marketing is expected to rise by 17.1% in 2019, to a total of $327.28 billion. With so much money… Read more »
4.2 billion people use the internet every day. That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website. That said, increasing traffic to your site is all well and good. But it means nothing if it doesn’t convert! Those eyes need to become clicks,… Read more »
2020 is fast approaching. At this point, savvy businesses are no longer asking what SEO and PPC can do for them. It’s all about improving the digital marketing plan they have in place. And it’s a process that continues to evolve, especially with PPC. If you’re still using your PPC strategy from 2 years ago,… Read more »
It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run. Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted… Read more »