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Looking to grow your customer base and increase business during the holiday season? Good idea! This year, American’s are expected to spend nearly $721 billion (yes, billion) on holiday shopping. And, there’s a similar trend all across. What does that mean for you and your company? Well, it means that people are willing to shell out money… Read more »
You’ve no doubt read hundreds of digital marketing facts on the internet. But let’s face it: the internet’s not really known for its accuracy, is it? So how can you tell the facts from the BS? Keep reading, that’s how. In this guide, we’ll tell you 5 essential facts about marketing while debunking the 5 biggest… Read more »
As independent business owners and digital marketers, we are living in a time when even small businesses have unparalleled power at the fingertips. If you know how to use the tools at your disposal, that is. Digital marketing is expected to rise by 17.1% in 2019, to a total of $327.28 billion. With so much money… Read more »
4.2 billion people use the internet every day. That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website. That said, increasing traffic to your site is all well and good. But it means nothing if it doesn’t convert! Those eyes need to become clicks,… Read more »
2020 is fast approaching. At this point, savvy businesses are no longer asking what SEO and PPC can do for them. It’s all about improving the digital marketing plan they have in place. And it’s a process that continues to evolve, especially with PPC. If you’re still using your PPC strategy from 2 years ago,… Read more »
It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run. Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted… Read more »
The holiday season is the most profitable time of year for nearly all business across the board. By some estimates, holiday sales can represent nearly 30% of a business’ annual revenue. With that much business at stake, you need to make the most out of your holiday advertising campaign.
This year’s Google Top Contributor Summit (now it’s called Google Products Experts Meetup) for AdWords (now Google Ads) was held in Google’s EU Headquarters at Dublin, Ireland. I came back to Delhi the day before yesterday. Thought of writing a brief blog about it. So here I am…
Spying isn’t bad at all when it comes to marketing. The more information you have on your competitors’ strategies the better prepared you can be with your own campaigns. Today, I am going to talk about two free Facebook ads spy tools which you can use to see your competitors’ ad copies without paying a… Read more »
Do you know that your Exact Match keywords in the Google Ads account can now trigger ads for variations and terms having the same intent?
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