5 Must-Know Digital Marketing Facts (And 5 Marketing Myths Debunked)

digital marketing facts and myths

You’ve no doubt read hundreds of digital marketing facts on the internet. But let’s face it: the internet’s not really known for its accuracy, is it? So how can you tell the facts from the BS? Keep reading, that’s how. In this guide, we’ll tell you 5 essential facts about marketing while debunking the 5 biggest… Read more »

How to Improve Your Website Conversion Rate by Next Week

website conversion

4.2 billion people use the internet every day. That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website. That said, increasing traffic to your site is all well and good. But it means nothing if it doesn’t convert! Those eyes need to become clicks,… Read more »

How to Create the Perfect PPC Strategy for the Year Ahead?

PPC Strategy

2020 is fast approaching. At this point, savvy businesses are no longer asking what SEO and PPC can do for them. It’s all about improving the digital marketing plan they have in place. And it’s a process that continues to evolve, especially with PPC. If you’re still using your PPC strategy from 2 years ago,… Read more »

How to Effectively Use Audience Targeting in Your PPC Campaigns?

Audience Targeting

It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run. Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted… Read more »

5 Tips for Making the Most Out of Holiday Advertising

Holiday Advertising Strategies

The holiday season is the most profitable time of year for nearly all business across the board. By some estimates, holiday sales can represent nearly 30% of a business’ annual revenue. With that much business at stake, you need to make the most out of your holiday advertising campaign.

Google Product Experts Meetup 2018, Dublin, Ireland

Google Product Experts Meetup 2018

This year’s Google Top Contributor Summit (now it’s called Google Products Experts Meetup) for AdWords (now Google Ads) was held in Google’s EU Headquarters at Dublin, Ireland. I came back to Delhi the day before yesterday. Thought of writing a brief blog about it. So here I am…

Facebook Ad Spy Tools: See Your Competitors’ Facebook Ads Free

Facebook Ads Spy Tools

Spying isn’t bad at all when it comes to marketing. The more information you have on your competitors’ strategies the better prepared you can be with your own campaigns.  Today, I am going to talk about two free Facebook ads spy tools which you can use to see your competitors’ ad copies without paying a… Read more »