AdWords

PPC Metrics: How to Measure the Success of a PPC Campaign

PPC Metrics

If you’re investing in Google ads, then a successful PPC (pay-per-click) campaign is the hallmark of your real business success. However, many brands and businesses simply pay for the ads and hope for the best, paying little attention to performance or mistakes. A successful PPC campaign is a multiple-step process which requires a lot of care, attention, …

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